BEAM was founded in November 2015 by best friends Serena and Gus. Serena found inspiration for the idea while dancing away at a festival in Iceland, and became utterly convinced when partying during the fringe festival in Edinburgh. There she realised the huge demand for adult light up shoes. Not brave enough to endeavour alone, she sought the help of her experienced business partner and best friend Gus.
The two of them have worked tirelessly to create a brand that spreads a clear and worthwhile message: HAVE FUN. Their shoes are not for the feint hearted. Wearers should be prepared to be centre stage and to attract a huge amount of attention. That’s half the reason why wearing their shoes makes you feel GREAT.
They’re new, exciting and cause people to stand up and stare. Furthermore, BEAM have teamed up with the charities Love Specs and LSU, donating £2 for every pair of Original Series they sell, contributing to an outstanding project in Malawi.
BEAM is all about having fun, losing inhibitions and being spontaneous and creative with your style. You can literally brighten up your wardrobe and take the party with you, wherever you go.
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