Summer and festival season is finally upon us. We’ve had the most amazing couple of weeks already, hitting Love Saves The Day in Bristol, and Gottwood festival in Anglesey. Gottwood, btw, has very certainly become our most favourite festival - such an unbelievable amount of good vibes, great music, and an unbeatable crowd. We will be attending religiously every year.
And so now, we look to our next festival - El Dorado Festival - in the gloriously green countryside of Herefordshire. We’re mega excited to be a part of this one - the guys from Cirque Du Soul are well reputed for throwing some of the best parties up and down the country. This is their festival’s debut year, but if it’s anything like the nights they host, we’re in for a riotous weekend.
This brings us neatly to our biggest news this year.
BEAM X EL DORADO FESTIVAL
That’s right. We teamed up with the party starters to produce our most luxurious shoe yet, the liquid gold ‘El Dorado’ edition, official merchandise to the festival.
Perhaps a little history might set some context. El Dorado is a Muiscan legend about a golden kingdom, ie a city made entirely of gold, set deep in South America. This year’s El Dorado festival is based upon the legend, and they invite us to “escape everyday life in search of something far more exotic”. We knew we had to be a part of this, and the crew at Cirque were eager to work with us on something original to them. For a gold city has to be gold shoes and, when you receive a pair of our ‘El Dorado’ shoes, you’ll see Muiscan symbols pattern the inner lining, in homage to the legend.
Who Are ‘Cirque Du Soul’ and why does this collaboration work?
In their own words, “Cirque Du Soul is a travelling collective energy of colour, magic and dance. Across the country, we create vibrant underworlds built of playful, open-minded partygoers, massive musical variety, weird and wonderful backdrops, and an unrivalled attention to detail unique to urban clubbing. Entry into these seductive wonderlands is coveted. Aside from its fresh selection of world class DJs and performers, each night is handcrafted and unique to the next - no singular experience is the same.”
At BEAM, we prefer the extraordinary, colourful, exhibitionist personalities. We’re also passionate about music and partying, it’s a huge part of our ethos. How couldn’t we love Cirque, when they declare themselves as “burlesque meets bass”? They encourage their guests to dress up, lose inhibitions and have fun - sound familiar?
For us, this collaboration is a dream come true. Cirque Du Soul embody our ethos in their parties, with El Dorado festival as their biggest party yet. We’re honoured to introduce our gold edition as their namesake.
To celebrate our launch and alliance, we’re throwing a give-away competition to win 1 pair of gold ‘El Dorado’ BEAMs and 2 tickets to El Dorado Festival at the beginning of July. Everyone can enter 3 times, via our Facebook, Instagram or Twitter. Competition ends at midnight on Friday 24th June. GOOD LUCK!