A pair of BEAM’s natural habitat is the dancefloor. Some may argue that dancing can be done in any shoes. Well, yes, they can. But what a pair of BEAM offers and enables of a dancer is something quite unique. No longer are you at the mercy of the DJ and lighting system. You have your own. Your own personal dancefloor right there on your feet. While others try their hardest to bust big shapes to get noticed, you can simply slide into a two-step and let the shoes do the rest. And as you are the dancefloor, the party can remove its spatial shackles, giving real meaning to the line ‘party don’t start till I walk in’...
A similar vein to dancing, shuffling is for the more elite and rhythmically-talented BEAMTeam member. Shuffling by itself is the envy of many. A good shuffle can shut down the room and leave others in fits of jealousy, as your body moves in incomprehensible directions and ways. Add LED’s to this already eye-popping activity, and my friend, you have a recipe for something special. Remember, you should always use your powers for good, and not exploit those hypnotised by your free-flowing, glowing, feet.
A less obvious and possibly more serious way of using BEAMs, is for the cyclist. Rider safety is a key concern of anyone with an affiliation to our two-tired steeds. This safety is particularly a concern in the winter months, where the moon is the dominant figure in the skies. Cyclists have previously had to simply rely a singular front and back light twinned with reflective clothing. The addition of BEAMs puts the rider on display, not only making them more visible, but also giving other road users a sense of rider width. At Beam, one of our favourite sayings is, ‘bright is right’, and this is never truer than in relation to road user safety.
In the same fashion as BEAMs work for cyclists, they can also be of benefit to those who like to run. As many runners like to use the cover of darkness to pound around the streets, being able to be seen by other people (although possibly not wanted), is an important part of safety. BEAMs are not only stylish, but can be transformed into possibly the most exciting running shoe you ever own. We here at BEAM have first-hand experience of this, as can be read about on older blog entries, alongside our account. Although not your classic shoe, why not wear something that brings a smile to your face each time you look down!
The main draw of the BEAM Original series and Silver Editions is down to their aesthetics. Yes, they may have lovely personalities, but if we’re really honest, all we care about is not only how they look, but how they make us look. In relation to this, new clothing also needs to be able to wow and dazzle an audience through various forms of social media and imagery. As can be seen on our Twitter, BEAMs are a very versatile shoe for those with an interest in fashion photography. They work night and day, inside and out, lights on or off - the visual world is your oyster with a pair of BEAMs. All you need is your shoe charger and camera, and the world becomes your studio to play with.
Strutting / posing / walking
Your walk says a lot about you. If you feel like you are just passing through the crowd, BEAMs are there to make sure you stand out. Part the crowd, as you stride with pride along the cobbles. Heads will turn, eyes focus and the pavements will be filled with talk of your majesty. But don’t fear dear BEAM-Team member. If the attention gets too much for you, then simply flick off the lights and you can merge back into the crowd. The batman of the shoe world.
Curing SAD (seasonal affective disorder)
Winter is a long old time, for a lot of people. The nights seem never ending, and the cold feels like it’s in your bones. Biting winds snap at uncovered parts of your body, only outdone by the rain, which soaks you through no matter your protection. All seems a loss. You’re seriously considering joining the animals, and getting your hibernate on... Well, here at BEAM, we think we have a pretty good cure. They go on your feet, come in three great colours, and brighten up rooms and hearts alike. Socks?! No don’t be silly reader. Its our BEAM Original and silver series! Their bright lights are sure to help put you in a good mood, and turn those seasonal blues around.
Talking about BEAM shoes to other people
Who else has ever been in a situation where the brain goes silent, conversation goes stale or the ice is just too thick to break. It is almost an inevitability for all at some point, and therefore you should always be prepared. BEAMs are a great way to move through those awkward moments and really start talking about the topics that matter. Just turn them on, and buckle yourself down for the conversational tidal wave that is heading your way. Thank us later!
The most obvious one, for anyone who owns, or has seen a pair of BEAMs, is simply that they look good. As a shoe, even without lights, they look great, are durable, and affordable. The perfect trifecta for a great shoe. Once you add the lights then you can really start to appreciate just how special a pair of BEAMs are. Add some colour to your winter wardrobe, and get those summer feelings started early!