For my final year at UCA Rochester, studying print design for Fashion. I really wanted to create my own shoes to go with my collection. However sourcing this was proving difficult and very time consuming. The only other way would be to collaborate with a shoe brand however, I needed a brand who would understand my concept, colours and craziness. Luckily BEAM really did.
My collection is called C-LYF and is based on my own underwater world based on a fusion between Moroccan patterns and sea life textures. After looking at a few blogs BEAM seemed to be becoming really popular, and everywhere. I decided to email over the idea of a collaboration with some of my work. I was so glad that BEAM was interested with my ideas and prints.
I have been experimenting with knits, weaves, textures, painting, plastics and foils to get my print collection together. When I have a piece of work I like, I then scan this into photoshop and then it can be edited and printed digitally. This works well for me and especially for designing shoes.
Working with BEAM has been really interesting with the ideas we both have and fusing them together. I was sent a few styles of trainers to start working with my prints on them. I really wanted to try some screen printing on them however it was proving difficult. So instead I started to use some of my digital prints I am using within my collection. Looking at my textured prints as it makes it look more 3D than a flat print.
A really exciting fabric I am working with is these magical sequins, that I can print on using dye sublimation on one side and on the other side it flips to silver. This mimics the idea of fish scales. It works so well and could look awesome on shoes as you could change if you want them silver, printed or a bit of both!
This could be really awesome as it would be a interchangeable shoe.
We have been working on a few designs together to work out what could be the best to manufacture. A few designs have been mocked up and I used them within my first selection show for Graduate Fashion week. The way the print works with the lights is my favourite as it reflects the prints. Also it goes with my collection so well with the colours and prints.